Fine Tuning Your Ad Copy!
If you spend any time online, you have probably seen something like this: "ARE YOU SURCHING FOR A GAURANTEED BUSSINESS OPPERTUNITY? DOWNLAOD HERE" That may be extreme. Unfortunately it's not at all unusual.
One of the first lessons we're taught is to "wash behind your ears".
We also "don't air our dirty laundry in public".
Who hasn't heard the axiom: "You never get a SECOND CHANCE to make a GOOD FIRST IMPRESSION"?
Why then do so many Internet Marketers insist on ignoring these simple guidelines?
Instead of an attention grabbing introduction, that offensive headline simply sets off all the bells, whistles and sirens which proclaim: "dirty ears, dirty laundry and a lousy first impression---probably a lousy product". Nearly all serious prospects will instantly surf away from such flagrant carelessness.
Proofreading isn't all that difficult. If you're not comfortable doing it yourself, find a friend.....or HIRE someone. Writing good copy is a challenge. Creating an effective website can take weeks or months.
Can you afford to throw away all that work over a few "typos", misspellings and missed punctuation marks?
Spell checkers are not the final answer for correcting mistakes either. Although they would have corrected the offending headline above, they don't differentiate between "their", "they're" or "there". "Too", "two" and "to" are treated equally; so are "your" and "you're".
There is no substitute for intense and accurate proofreading. You also must realize that your own "proofing" becomes less effective with each read through. Your brain and eyes are already conditioned to see what you meant, and not always what you actually created. It is much more effective to have someone who is not familiar with your copy do additional proofreading for you.
Don't hesitate to call on friends and family as proof readers. They often love to help in any way that they can; there can be a certain thrill in catching mistakes! All too often, what seems so clear to the writer turns out to be not nearly so understandable to the reader.
It also helps to have the copy read aloud. Actually hearing what is written is a very effective way of finding additional problems.
So much for the methods mentioned above. There are professional proofreading services available. Just consider them a necessary part of doing business. A quick "Google" for "proofreaders" just returned 304,000 possibilities.
A quick recap: PROOFREAD, PROOFREAD, PROOFREAD. Then PROOFREAD AGAIN........
.....and don't forget to wash behind your ears.
Article Source: George Chapin, This article may be freely reproduced as long as this resource box is included: Article by: George Chapin, http://www.InternetMarketingWeek.com Get Your Free $97 Internet Marketing e-Course delivered to you.
